Development Features of the LEGO Business

The Profano brick may be a classic gadget that adults or kids equally can’t get enough of. Its basic design and intuitive building allows kids to create anything they envision, from little robots and cars to larger-scale structures just like cities and castles.

Seglar is also a company that figures creativity as well as the imagination. Their employees are encouraged to bring their very own ideas to the table when designing new products, and its particular customers – called AFOLs or “adult fans of LEGO” – will be invited to participate in the advancement process.

Founded in 1932 by Ole Kirk Kristiansen, the LEGO company was named for 2 Danish thoughts: lego and godt, meaning “play well. ” The wooden playthings that constructed the early numerous the business were a major part of the success of the claims, but a warehouse flame destroyed them in 1960, creating Lego managers to focus entirely on the Seglar construction program.

As the Lego Program gained in popularity, and so did you’re able to send international expansion. In 1956 click here to investigate the first international sales subsidiary was created in Germany, then offices in Switzerland, France, and Sweden.

In the late 1960s, Profano restructured its business. Its hq were transferred from Billund, Denmark, to Copenhagen, and managing was decentralized. The original overseer, Ole Kirk Kristiansen, remained in charge of the business.

The company’s key product continued to be the Lego brick, nonetheless it began to develop additional types of products to compete with additional construction toy companies. These types of included value packs that merged the LEGO packet with other factors, such as tires and magnetic motors, and the Minifigure line.